Velle started the business in September 2009. Before joining the business, Velle was working as a purchaser for five years in the electronic industry. She decided to make a turning point in her career when she realised that the company that she was in, had not much career progression. Velle was attracted to the vibrant environment and opportunities for career progression. In 2011, Velle set the pace to achieve the ‘Top Sales Person of the Year’ award from HSBC. In 2012, Velle was promoted to Owner Partner and in September 2014, Velle advanced to Ownership.