Chris Niarchos, Chairman and Founder of the Cobra Group of Companies and the Appco Group developed the Human Commercial™ and changed the face-to-face sales and marketing industry forever.
A face-to-face meeting with a prospective customer is an opportunity to provide a human touch to the sales and marketing message and what better way than a professional, fully-trained person to not only present a product or service but also answer any questions, close a sale and leave a lasting and favourable impression.
The Human Commercial™ ensures that individuals are engaged in two way conversations about their needs and requirements with the ability to make the choice that’s right for them with the peace of mind they’re talking with a fellow human being and not a smartphone application, website or automated call centre. Our professional independent contractors are able to answer questions right there and then and explain the features and benefits of what the customer is buying.
Face-to-face was the original channel and we believe will be the only channel that will stand the test of time. People talking to people is what the world will always be about and our Human Commercial™ guarantees that in a world of electronic media and faceless one-way marketing, people talking to people will remain the most effective way to market and sell products and services.
The Appco Group has stood the test of time and our unique Human Commercial™ and sales management programme has demonstrated time and time again for over a quarter of a century that a customer who is acquired via the face-to-face channel ultimately performs the best when compared to other acquisition channels.